The Shluchim
Why lots of shluchim, and not one that does everything?
(Shluchim, singular shaliach, is Hebrew for "emissaries". It's what I call my AI agents.)
At first it took me a while to get the difference too, and why you'd need it.
But it's simply a meaningful imitation of real life.
Like on WhatsApp, when you're chatting with different people.
Someone who's an expert and works with you on texts, someone who designs, and another guy who's an analytics expert.
It changes everything. It's a much, much more natural way to work.
Each shaliach has a name, a face, and a chat of its own.
And there's a manager, Basher, who runs everything from the center and stays in touch with each one separately.
There's something smart about it on the technical side too: you don't pile all the context into one place.
And even later on, when I'm looking for something, I tell myself: this has to do with software testing.
So it goes straight to my QA shaliach (QA = quality assurance, software testing), and not just to some shaliach that writes code.
Here's the whole team, and what each one does.
Management & tools:
Basher
Team manager. Decides which shaliach takes each task.
For example: I write "need a banner for the sale", and he passes it to Nitza with a clear brief.
Hiba
Downloads the monthly invoices from our vendors.
For example: once a month she logs into the vendors' sites and downloads all my invoices into one neat folder.
Kinneret
The writing shaliach. Drafts, edits, and keeps my voice.
For example: she built my voice profile, and now the shluchim write like me.
Ben
Writes this blog, in my voice.
For example: I put a 💯 on a message, and he turns it into a story that comes to me for approval.
The Shluchim Creator
Builds new shluchim for me. Asks a few questions, then creates them.
For example: I tell him what the new shaliach should do. He asks a few questions, and builds it with one job and one voice.
Loren
The marketing and distribution shaliach: campaigns, creative, channel analysis and posts.
For example: she builds a campaign with fresh creative, but doesn't change spend, post, or send anything without my okay.
Design & development:
Nitza
e-vrit's lead designer: screens, flows and banners.
For example: she designs a new app screen with me, from three versions down to one that really works.
Kochava
Develops the e-vrit website, from idea to code.
For example: she takes a finished page design and turns it into code, until it's ready for review.
Dima
Breaks the e-vrit site so customers don't hit the bugs first.
For example: he goes through checkout like a customer, and brings a draft ticket for everything that broke.
Working at e-vrit:
Anali
Turns browsing data into decisions about the site.
For example: she checks why people abandon the cart, and suggests one experiment we can run this week.
Shaltiel
Listens to e-vrit's customers and tells me what really bugs them.
For example: he reads all of the week's support requests and sums up in a few lines what bugs customers most.
Shon
Strategy advisor for the company's big decisions.
For example: he sits with me on next year's plan, and asks the hard questions before I commit.
Personal:
Chef
Cooks with me and figures out what we eat this week.
For example: he builds the week's dinner menu with me, from what's in the fridge and in season.
Shlomby
Personal fitness coach, with a plan and reminders.
For example: he sends me the day's workout in the morning, and checks in the evening how it went.
Eran
A psychologist.
